“It’s hard to believe this can be done... but we feel like we’ve accomplished that in spades.”

Watch the full breakdown of Mark’s $4.56M traffic signal acquisition

Jun 19, 2026
Read Time
Ben Kelly

Happy Friday!

On Monday, I told you about Mark, a software engineer with no electrical background who bought a $4.56M traffic signal maintenance company for $15K out of his own pocket…

Using a deal team built entirely from inside the Acquisition Ace community.

Today, you’ll get his biggest lessons from that deal, and access to our full conversation about how he pulled it off. 👇

Community Spotlight

Avi is an M&A attorney who closed on a $310K SaaS business in just 4 months after joining Acquisition Ace.

“I basically knew nothing... I am an M&A attorney by background but the business side, analyzing financials, making business decisions is not something that is part of my day job. I looked at a lot of your old deal runthrough and calls and connected with other people in the group.”

Even with 30+ deals under his belt as an attorney, he needed to learn the buyer side - and the community recorded calls taught him everything he needed to be successful.

👉 Want access to a library of deal breakdowns and a community of experienced buyers? Book a call with our team here.

“It’s just hard to believe this can be done. But this is really what we came to Acquisition Ace to learn - and we feel like we’ve accomplished that in spades.”

Mark told me that after closing on one of the most creatively structured deals I’ve seen - a $4.56M acquisition, with just $15K out of pocket, and zero previous industry experience.

3 key takeaways from our conversation

1. Read what the seller actually cares about

Mark’s initial offer came in under asking price but included favorable seller note terms and performance-based forgiveness clauses.

The seller countered at full price and barely touched anything else.

That told Mark exactly where the seller’s priorities were.

He accepted the price and walked away with significantly better terms on everything else.

2. Your deal team can come from your community

Mark found his M&A attorney, his financial analyst, and his investors all within the Acquisition Ace community.

The right community can give you the people to help you find and close deals that you never would have had access to by going alone.

(Mark built his entire deal team from inside the Acquisition Ace community - investors, an M&A attorney, and a financial analyst who led the quality of earnings review. To see if the Acquisition Ace community could help you get your first deal, book a call with our team here.)

3. Larger deals can actually mean better cash flow

Most first-time buyers gravitate toward smaller deals to reduce risk.

Mark found the opposite to be true: as his target deal size grew, the cash flow left over after debt service actually improved.

A well-structured larger deal can leave more on the table than a smaller one with the same fundamentals.

This week’s action item

Map out your ideal deal team of people you’d want in your corner.

Then ask yourself: where am I most likely to find those people?

If your current network doesn’t have them, your community should.

To hear the full story of how Mark structured this deal and built his team from scratch…

Watch our full interview here.

P.S. Mark said the most valuable part of Acquisition Ace was the community, and what became possible when he started actively connecting with the people in it.

If you want access to that same network…

👉 Schedule a call with our team here to see how Acquisition Ace could help you secure your first business deal.

Onward,

Ben Kelly

PS: Check out our latest YouTube video. We reveal how one entrepreneur built a multi-million dollar pool company from scratch with no industry experience.