“It’s the best thing I’ve ever done”

Watch how a school superintendent bought a business with zero industry experience

Mar 6, 2026
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Ben Kelly

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Happy Friday!

Earlier this week I shared Melissa’s story about buying a pool service company with zero industry experience.

Today, I’m sharing three of her biggest takeaways from that experience, and the video of our full conversation. 👇

Community Spotlight

Before we get into Melissa’s key takeaways, I wanted to share another success story from our Acquisition Ace community.

Kris bought a $2.6M oil field service company while keeping his full-time job at Chevron, and he’s now making $250K/year in passive income.

“The value that I got out of Acquisition Ace is learning all the definitions, learning what to say, how to deal with the banker, how to deal with the lender. I wouldn’t have any of that stuff had I not joined this group. I’m making a lot more money now than I’ve ever made.”

He went from knowing nothing to closing a multi-million dollar deal in 5 months.

👉 Want to learn exactly how to navigate lenders and close your first deal? Book a call with our team here.

“It’s one of the scariest things you’ll do, but it’s one of the best things I’ve ever done. Sometimes in the middle of the day I’m like, I don’t know what to do with myself, I’ve got free time.”

That’s what Melissa told me after buying a $995K commercial pool service company in Myrtle Beach, working 30 hours per week instead of 24/7 and netting $300K annually.

Earlier this week, I shared Melissa’s full deal breakdown.

Today, I’m giving you access to the complete video interview where she walks through how she transitioned from education to pool services with zero technical knowledge.

(Melissa learned to evaluate businesses across industries through Acquisition Ace while working full-time as a superintendent. Want to learn how? Book a call with our team here.)

3 Key Takeaways from Our Conversation:

1. You don’t need industry expertise

Melissa didn’t know what a pool skimmer was two months ago.

What she did know was how to manage people, which is what 90% of business ownership actually is.

2. Persistence wins with brokers

The broker ignored her initially, and she called him 10 times before he took her seriously.

Most buyers would give up after two calls, but Melissa persisted until she got what she wanted.

3. Outdated operations = huge upside

The business runs entirely on paper, only accepts checks, has a 1980s website, and does zero marketing.

It still has 53 companies waiting for service, all from referrals!

There are tons of businesses like this out there, just waiting for someone smart to come in, upgrade operations, and dramatically grow the business.

This Week’s Action Item:

Identify 3 businesses in your target location (the city or region where you want to own a business)…

And call one broker this week just to introduce yourself and ask about their current listings.

Watch the full conversation with Melissa here.

P.S. Melissa went from managing 500 employees in education to running a pool service company with three technicians.

The Acquisition Ace community helped her evaluate deals outside her expertise and navigate the entire process from search to close.

To see if our community is a good fit for you…

👉 Schedule a call with our team here.

Onward,

Ben Kelly

PS: Check out our latest YouTube video. I show you how I bought a profitable boring business without spending a dime and how you can do it too.