She runs a $150k/yr business with just one weekly meeting

Lindsay’s playbook for scaling her carpet cleaning business in just a few hours a week.

May 6, 2025
Read Time
Ben Kelly

In last Thursday’s email, I showed you a deal breakdown from one of my Acquisition Ace students, Lindsay.

(If you missed that email, you can read it here.)

To recap:

She bought a commercial carpet-cleaning business for just $100k down.

As of year one, the business is turning a profit of $150k per year — without Lindsay having to clean a single carpet herself!

She only spends 5 to 10 hours per week on the business. And it requires so little input from her that she was able to keep her full-time salaried job at a tech company.

Now, I’ll break down exactly what Lindsay does on a weekly basis to keep operations running smoothly with minimal input on her part:

1) KPI reviews

KPI = Key Performance Indicator.

These are the metrics that Lindsay’s team needs to hit each week, such as:

  • How many cleanings were done

  • How many 5-star reviews the business got

  • Whether everyone is staying ahead of deadlines

Lindsay has a General Manager (GM) who monitors the team’s performance.

Which leads us to...

2) Weekly General Manager meetings

Lindsay does a standing weekly meeting with her GM.

They go over:

  • The KPIs

  • What’s going in the business right now

  • How the employees are doing (performance, morale, etc.)

  • Recent hirings / firings

  • The status of equipment and resources

  • Taking on new jobs

Because the GM is handling all the minutia of the daily operations, Lindsay can keep her finger on the pulse of the business and focus on making high-level decisions without getting stuck in the weeds.

Which also allows her to prioritize things like...

3) Marketing and growth initiatives

$150k/yr is great, but Lindsay wants to grow the business and multiply her investment.

So she’s reinvesting a lot of that profit by:

  • Building a new website

  • Creating a new Google Business Profile and optimizing it to drive maximum web traffic

  • Pumping money into ads and marketing to bring in and convert cold leads

Generating more revenue and expanding operations will make the business worth a higher multiple.

So if Lindsay wants to sell it down the road for way more than her initial purchase price, she can do that. Or, she can just sit back and keep making more money indefinitely.

This is the power of small business acquisitions...

This was an awesome example of the power of acquiring a business instead of building one from scratch.

Lindsay had zero experience in this industry... but she was still able to step into an operation that had immediate cash flow, optimized systems, and an experienced team who could run it without her from day one.

(And she’s already gearing up for a second acquisition!)

Interested in buying or investing in a small business yourself?

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Onward,

— Ben Kelly