The industries I’d steer clear of on your first acquisition

A few of these might surprise you

Jun 16, 2026
Read Time
Ben Kelly

Happy Tuesday!

Last week I covered the industries I think give first-time buyers the best shot at generating cash flow quickly:

  • Home services

  • Professional services

  • Commercial services

  • And B2B recurring models

Today, I want to cover the industries I’d generally steer clear of.

Community Spotlight

Evan closed on a $1.6M janitorial company after joining Acquisition Ace.

“I started looking on my own, just cold calling businesses, looking online, watching videos, not really knowing what I was doing. Joining your group is when I really hit that upward trajectory and got more consistency around it, more structure, knew what I had to do and knew how to get there.”

He went from scattered and uncertain to structured and focused, then closed his first deal.

👉 Want the structure and guidance that took Evan from confused to closing? Book a call with our team here.

Restaurants

Margins are notoriously thin, competition is relentless, and the operational complexity is genuinely difficult to manage without years of industry experience.

Labor turnover, food costs, lease terms, and health inspections can erode profitability before you’ve had a chance to find your footing.

Unless you’ve spent meaningful time in food service, this one tends to be a harder road than it needs to be for a first acquisition.

Retail without recurring customers

Businesses that depend primarily on foot traffic and one-time transactions are vulnerable to economic downturns, shifting consumer behavior, and the ongoing pressure of online competition.

Without a strong reason to believe customers will return consistently, the revenue model is fragile.

And fragile revenue models are exactly what you don’t want when you’re also learning how to run a business for the first time.

(Inside Acquisition Ace, members learn how to evaluate business models for recurring revenue and recession resistance before spending time on deals that don’t meet the standard. To hear about how our community could help you close your first deal, book a call with our team here.)

Construction

I get pushback on this one regularly and understand why.

Plenty of profitable construction businesses exist, and I know operators running them well.

But they’ve typically spent a decade or more building the relationships, the reputation, and the crew that make it work.

For someone entering without that foundation, construction tends to come with serious labor management challenges, project-based revenue that doesn’t provide the kind of predictability most buyers are looking for, and thin margins that leave little room for error.

The principle behind all three

These businesses reward deep experience and penalize the learning curve that comes with being a first-time buyer.

The industries worth targeting for your first deal are the ones where the model works even when you’re still figuring things out.

Find that kind of business, and your first acquisition becomes the foundation for everything that follows.

If you’d like help figuring out which industries and specific deals make the most sense for where you are right now, that’s what we can help you with inside the Acquisition Ace community.

To see if it’s a good fit for you…

👉 Book a call with my team here.

Onward,

Ben Kelly

PS: Check out our latest YouTube video. We reveal how one entrepreneur built a multi-million dollar pool company from scratch with no industry experience.