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Happy Friday!
On Monday, I told you about Marcus, who closed on a $2.7M senior care franchise and how the seller relationship saved the deal when financing nearly fell apart.
Today I’m sharing his biggest lessons from the acquisition process, and our full conversation about how he did it. 👇
Before we get into Marcus’s 3 key takeaways, here’s a short and sweet success spotlight from our Acquisition Ace community.
Brittany bought an $850K medical weight loss clinic with 100% seller financing after joining Acquisition Ace.
“I took the principles that you taught and kept those in mind. Everyone told me to walk away. Ben helped clarify that this one situation could be fixed. Reading the material is only part of it - doing the exercise and following the principles is what matters.”
She stuck with a deal for 9 months that others said to abandon, and now owns a business poised to become a seven-figure cash flow machine.
👉 Want to learn the principles that help you see diamonds in the rough others miss? Book a call with our team here.
“You’re not private equity. You’re the alternative. What do you need from me?”
That’s what the seller told Marcus over lunch, right after Marcus had tried to back out of the deal because the financing wasn’t penciling out.
3 key takeaways from our conversation
1. When financing breaks down, talk to the seller before walking away
Marcus nearly killed this deal when the bank required additional capital he hadn’t planned for.
Instead of giving up, he had an honest conversation with the seller who agreed to additional seller financing specifically because of the relationship they’d built.
2. Franchise deals require extra diligence on agreements
Marcus discovered the previous owner had negotiated special franchise terms as one of the brand’s earliest operators - terms that wouldn’t automatically transfer to him.
He spent weeks negotiating directly with the franchise president to lock in favorable terms for two years, potentially saving hundreds of thousands of dollars.
(Marcus brought corporate M&A experience to this deal, but what actually closed it was relationship-building, not financial modeling. Inside Acquisition Ace, members learn that small business acquisitions run on trust as much as numbers. If you’d like to learn the ins and outs of deal-making and get support every step of the way, book a call with our team here to see if Acquisition Ace is right for you.)
3. The value of a trusting relationship with the seller
Post-close, the seller voluntarily left 90 days of revenue in the business to give Marcus breathing room, something with zero legal obligation behind it…
And that kind of goodwill only happens when both sides genuinely trust each other.
This week’s action item
If you’re evaluating a franchise resale, reach out to 5-10 other franchisees in the same system and ask about their experience.
A pattern of dissatisfaction across multiple operators tells you something the franchise headquarters never will.
For the full story of how Marcus closed this deal…
Watch our full interview here.
P.S. Marcus watched 300+ call recordings inside Acquisition Ace before and during his search.
He credits the coaches and community for helping him cut through the noise and stay focused on what actually mattered.
If you want access to that same depth of support…
👉 Book a call with our team to see how Acquisition Ace could help you acquire your first business.
 | Onward, Ben Kelly PS: Check out our latest YouTube video. We reveal how one entrepreneur built a multi-million dollar pool company from scratch with no industry experience. |
