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Happy Friday!
Earlier this week, I told you about Zack and how he bought a 6,000-client accounting firm in Virginia from his home in California, with no accounting background and a projected 3-4x return in year one.
Today, you’ll learn the most powerful lessons he took away from that experience, and how you can use them too.👇

Community Spotlight
Before we share how Zack pulled off his acquisition, check out today’s latest success story from our Acquisition Ace community.
Alex and Dana bought a $1.7M physical therapy business for less than $50K out of pocket just 6 months after joining Acquisition Ace.
“I would say the coaching has helped us get through multiple hurdles. The coaches that we have in this group are phenomenal.”

They’re now on track to 2x their investment in year one while Alex keeps his W2 job.
👉 Want a community where everyone cheers you on and wants you to succeed? Book a call with our team here.

“I really liked you because you were just really transparent, weren’t very hypey… so I took your word for it, put the work in, and here we are today.”
That’s what Zack told me after closing on a 6,000-client accounting firm in Virginia (from his home in California) for $2.1M…
With a projected cash-on-cash return of 3-4x in year one.
Let’s get into how Zack pulled it off and what he learned from this experience.
(Zack closed this deal in five months while still working his W2 job, with no accounting background. Inside Acquisition Ace, we help members find and close deals just like this. To see if you’d be a good fit for our community, book a call with our team here.)

3 Key Takeaways from our Conversation
1. You don’t need industry experience
Zack is a software engineer.
He’s never worked in accounting a day in his life.
But what he did have was the ability to spot operational inefficiencies (no website, no price increases in years, paper-based systems) and a clear plan to fix them.
2. The relationship wins the deal
The seller had 10-12 other interested buyers.
He chose Zack because they clicked personally, proving that while price matters, relationships often are what closes deals.
3. Boring businesses are cash flow machines
This firm was printing money despite having no functioning website, no claimed Google profile, and pricing that hadn’t been updated in years.
A 25% price increase (still well below market) is projected to add hundreds of thousands in profit.

This Week’s Action Item
Pull up Google and search for accounting firms, HVAC companies, or any boring service business in your target market, and scope out their online presence.
If there’s a missing website, unclaimed Google profile, or outdated branding, that’s a golden sign that there’s upside waiting to be captured.
To hear exactly how Zack made this deal work and built a relationship that ultimately helped him close the deal…
Watch our full interview here.
P.S. Zack had been losing money in passive investments before finding Acquisition Ace.
Five months after joining, he owned a business projected to generate over a million dollars in profit in year one.
If you want that same clarity and momentum behind your search…
👉 Schedule a call with our team here to see how the Acquisition Ace community could help you land your first business acquisition.

![]() | Onward, Ben Kelly PS: Check out our latest YouTube video. We reveal which boring businesses never fail based on real data. |

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