“It’s kind of crazy to hear those numbers out loud”

Happy Friday!

Earlier this week, I shared a brief case study of how Adam closed on a $4M digital marketing agency, with zero dollars down.

Today, you’ll get three of his biggest takeaways from that experience, and the link to watch our full conversation. 👇

Community Spotlight

Before jumping into Adam’s key takeaways, here’s another quick success story from our Acquisition Ace community.

Taggart bought a $2.3M Porsche racing engineering company while keeping his full-time W2 job.

He used lessons from the program to navigate difficult negotiations and close his dream deal.

👉 Want proven frameworks for navigating seller relationships and closing deals? Book a call with our team here.

“It’s kind of crazy to hear those numbers out loud... but yeah, this is a life-changing decision.”

That’s what Adam told me after closing on a $4M digital marketing agency, with zero dollars out of pocket.

Let’s get into 3 of the biggest takeaways from his unique acquisition deal.

(Adam closed this deal while working his full-time W2 job, using a seller note to eliminate his down payment entirely. Inside Acquisition Ace, we help members structure creative deals, too. To see if you’re a good fit, book a call with our team here.)

3 key takeaways from our conversation

1. Stay open-minded about industries

Adam came in without a rigid target.

He explored several industries before landing on digital marketing agencies, which happened to align perfectly with his 10-year corporate background.

Keeping an open mind led him to a better deal than he would have found otherwise.

2. A seller note can eliminate your down payment

Adam negotiated a 20% seller note on full 2-year standby.

His bank counted it as the buyer equity injection, meaning he closed a $4M deal without writing a single check at the table.

3. Patience wins deals

From first meeting the sellers to closing took six months.

Most people would have walked away, but Adam stayed the course, and it paid off with a deal that could generate $900K in cash flow by the end of year one.

This week’s action item

Identify one business in your target industry and research whether the owner might be open to a partial sale - like Adam’s deal - rather than a full buyout.

Sometimes the best deals aren’t traditional acquisitions at all!

To hear the full story of exactly how Adam structured this deal…

Watch the full interview with him here.

P.S. Adam didn’t figure this out alone.

He joined the Acquisition Ace community, got access to mentorship, deal structuring guidance, and a network of 2,000+ members all working toward the same goal.

If you want that same support for your first acquisition…

👉 Schedule a call with our team here to see how the Acquisition Ace community could help you land your first business acquisition.