Most people quit right before their first deal closes

What nobody tells you about closing your first deal

Mar 10, 2026
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Ben Kelly

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Happy Tuesday!

After being in the acquisition space for a while now, I’ve noticed most thought leaders don’t want to talk about the losses.

Usually, what you get on social media is a highlight reel that goes like:

  1. Buy a boring business

  2. Collect passive income

  3. Retire early

The right acquisition genuinely can change your financial situation in ways that a 9-5 never will.

And the process isn’t as intimidating as it first looks once you actually get into it.

Community Spotlight

Zack bought a $2.1M accounting firm remotely (living in California, business in Virginia) after joining Acquisition Ace.

“I really liked you because you were just really transparent, weren't very hypey, kind of let everyone know ‘Hey, here’s what it’s going to be but here are some amazing things you can do with it if you really put the work in.’ So I took your word for it and put the work in and here we are today.

He closed in just 5 months… and he’s not even an accountant!

👉 Want transparent guidance that shows you exactly what to do to close your first deal? Book a call with our team here.

However, the highlight reel leaves out something pretty important:

Getting your First Deal Done is Hard

You’ll spend months learning how SBA loans work.

You’ll negotiate badly before you negotiate well.

You’ll get deep into due diligence on a deal that goes nowhere.

And you’ll likely second-guess yourself constantly.

(Inside Acquisition Ace, members get constant community support from other people acquiring their own businesses. If you’d like to be part of a community like that, book a call with our team here to see if it’s a good fit for you.)

The Difficulty is Actually the Opportunity

If it were easy, everyone would do it.

The barrier to entry would disappear, competition would flood in, and the upside would shrink.

The fact that most people quit before closing their first deal is exactly why the people who don’t quit win.

This only works if you’re all in, not, “I’ll try it and see what happens”.

That decision - to keep going no matter what - is what separates the people who close deals from the people who stay on the sidelines indefinitely.

What it Actually Looks Like

My first acquisition took over eighteen months, and I made every mistake in the book before I finally got it across the finish line.

With better mentorship, I would have gotten there much faster.

And that’s what I’ve created with the Acquisition Ace community.

Most of the students I've worked with there have closed their first deal in well under a year.

If you’d like to learn the right way to acquire your first business in the Acquisition Ace community (with 2,000+ other members)…

👉 Book a call with my team here and we’ll see if it’s a good fit.

Onward,

Ben Kelly

PS: Check out our latest YouTube video. I show you how I bought a profitable boring business without spending a dime and how you can do it too.