“You don’t know what you don’t know”

Happy Friday, friends!

Earlier this week I shared Avi’s story - the M&A attorney who bought a Bible study SaaS business in 4 months.

Today you can watch our full conversation where he walks through the entire deal from start to finish…

And learn the 3 biggest takeaways from our conversation.

Community Spotlight

Kevin bought a $1.4M excavation company with his brother after joining Acquisition Ace.

👉 Want accountability and other buyers to learn from, just like Kevin? Book a call with our team here.

“You don’t know what you don’t know. I went in thinking I’d buy a service business, but only figured out what I actually wanted by looking at tons of deals and getting reps in.”

That’s what Avi told me after buying a Bible study subscription business for $310K - a SaaS company worth easily 2x what he paid, generating $135K in annual profit while he works 5-10 hours per week.

Earlier this week, I shared Avi’s full deal breakdown, and today, you’ll get to see our full conversation where he walks through how he pivoted from HVAC companies to online businesses (and negotiated a 25% price reduction).

(Avi learned to analyze online businesses through the Acquisition Ace community while working full-time as an attorney. Want to learn how to evaluate deals in any industry? Book a call with our team here.)

3 Key Takeaways from Our Conversation:

1. Stay flexible on industry

Avi started looking at plumbing and HVAC companies but pivoted to online businesses when he realized what fit his lifestyle better.

The best deal for you might not be in the industry you expect!

2. Messy financials create opportunity

The seller had commingled financials, making SBA financing impossible.

Avi used this to negotiate from $385K down to $310K, and structured friends-and-family financing instead.

3. Get reps in by analyzing deals

Avi spent his first month just watching old content.

But he only saw real progress when he started reviewing 10-20 sims per week and sending broker inquiries.

This Week’s Action Item:

Review 5 business listings this week in an industry you know nothing about.

Practice analyzing the financials even if you’d never buy it.

(This will help you build pattern recognition, and give you a stronger sense of deals that are a better or worse fit for you.)

Watch our full deal breakdown here.

P.S. Avi closed this deal in 4 months while working full-time as an M&A attorney.

The Acquisition Ace community helped him learn to analyze financials, evaluate deals across industries, and structure creative financing.

If you want that same level of guidance:

👉 Book a call with our team here to see how Acquisition Ace could help you close your first deal.